These presentations are designed to keep the interest of the viewers in the form of a following as the material is released episodically and downloaded through web syndications.
As most internet marketers are looking for viable tools to add to the enhancement of their business forays the expert interview tool can be useful because of its easy accessibility.
Also the freedom element is certainly a welcome change from other more restrictive tools. Being able to design and feature material that is both flamboyant and unorthodox creates the interest from viewers and others alike. Being a good and accessible tool for promotions and education is also the basis for its popularity.
Exposure is probably the foremost reason this method is chosen and it is effective in being able to achieve this without the need for expert engagement.
While some may consider the expert interview as an inappropriate tool to be used for marketing purposes there are also those that attest to its functionality and effectiveness.
From a sincerity point of view the expert interview tool has the more personal reaching element that can be noted as quite engaging and this of course is a very important feature