Funded proposals are basically the platform where good introductory
products are offered at a very low price to potential prospective
clients with the intention of further enticing or encouraging them to
commit to making a more impactful purchase or commitment to the
Ideally these introductory products should in some way be linked to
the original core business intended to be introduced. In doing so the
merchant is able to enjoy some revenue for the very onset of the
whole exercise thus limiting perceived losses.