Being able to reach a huge target audience fairly quickly and definitely is important to the element of effectively delivering the required message.
This is an important feature because most other advertising methods are not able to guarantee as similar or higher receiving ratio. The response rate when using mobile marketing is also much higher when making comparison with other mediums of advertising.
Mobile marketing also allows the individual to design the content which is targeted to individual who are interested in it, as the customizing feature is available and similar to brand messaging.
Accessibility is also a non issue as the recipients do not need to be linked to any particular electrical tools as the tool implies only a mobile phone is required. This is of course a practical option as most individuals today own a mobile phone. Tracking the campaign results is also easier through the mobile marketing tool as the downloads, page visits, customer opt-ins and many others are immediately visible.